A great headline reveals the benefit of the main content.

It's natural for us to describe the features of what the post is about, but what would your reader really care about? WIFM. No that's not a radio station… WIFM is a little marketing acronym for "What's in it for me?" This means that instead of describing the features, we'd talk about benefits. Benefits solve a problem while features just describe characteristics

TIP: Ask yourself, "How will this content benefit my reader?" Will it provide inspiration, education or something else?

In fact, I realized that initially, I wrote a really terrible title for this blog post. I started off with "How to Write a Headline". Yes, my plan was to educate my readers with tips on writing a headline, but if I step out of my shoes, that just sounds like work.

What I was doing was describing what my content would be about but that doesn't really tell my reader what’s in it for them and why they should take the time to read my post. So I thought about it. What problem am I trying to solve? Well, my goal is to help readers get their content read so they can create awareness about their awesome products and/or services. Light bulb! My title would be: "Get People to Read Your Content".

If you are writing at all, your main goal should be to get people to read it. :)

Are you a procrastinator when it comes to writing blog posts?

This might help...

Write a single sentence of what the content should convey or what specific action you want your reader to take. This will help guide your content.
Write the main content for your post. Stick with 300 words or less and 3-4 sentences max per paragraph.
Add some visuals, highlight a rhetorical question, quote or quick tip.
Go back into the content and determine the true benefit for your reader. Using six words or less, you'll have your blog title.

Happy blogging!

-Arica