Running a business while consistently generating new customers and nurturing current ones can feel overwhelming.
As we develop our businesses, there comes a time when asking our family and friends for advice just doesn't cut it. Yet, if we don't have anyone holding us to our goals, it's easy to let ourselves slide.
So what to do?
With my coaching clients, I've realized that across the board the biggest benefit that I provide is level of accountability. Throughout our sessions we focus on gaining clarity on what is needed to move forward based on their specific goals.
I work with you every step of the way.
My clients all begin with a 4-week workshop designed to get organized and thoughtful about marketing their business. It's a way to shake all of those ideas, questions and concerns out of your head in order to truly consider them or just let them go.
It's a pretty freeing experience.
Throughout the month, we are focused achieving the following:
- Defined Goals
- A Clear Brand Message, Mission & Target Audience
- Objectives to Meet Goals
- Strategies & Tactics to Support Objectives (specific actions)
Here's what it looks like:
PREPARATION
Prior to our initial session, I conduct a brief audit of your current marketing assets:
- website
- social pages
- email designs, marketing materials, etc.
Next, I provide a Brand Review Questionnaire based on my assessment for you to complete.
WEEK 1
- Based on the findings from the questionnaire, we'll map out a path from where you are to where you want to be.
- I provide a recap of our discussion, action items and access to the recording from our call.
- During the week, clients are welcome to contact me via email for feedback related to the action items.
WEEKS 2 + 3
- Review progress on action items from the previous week. In some cases, an action item may be a work in progress throughout the month.
- Review our map from the beginning of the workshop. What I have found is that as we work through items, new ideas or revelations come to light that may end up shifting our path and priorities in small or large ways.
- Discuss any new or ongoing action items that should be developed through the upcoming weeks.
- I provide the recap, new action items and the recording of our call.
- Again, emails are welcome and newly completed action items should be sent over prior to the next session.
WEEK 4
- As in weeks 2 and 3, we will review previous action items and determine aspects that will be considered an ongoing effort.
- Review our map and decide if any new alterations are necessary.
- Discuss any next steps and options for continued coaching.
In most cases, my clients are feeling energized and in a good place with a new productive weekly routine. They may decide to transition to ongoing maintenance with a bi-weekly or monthly session. This allows for the same key component for continued progress in the form of accountability and a line of support on a less frequent basis.
Who might benefit from marketing coaching?
- You have a desire to push yourself forward, but get sidetracked with a ton to do.
- At the moment, outsourcing marketing efforts isn't an option. You need to learn the skills.
- You are open to honest feedback and welcome a third-party objective view.
- You've tried researching, purchased e-courses or continued your education only to still feel unsure about how to apply what you've learned to your business.
If you connect with any of these statements, I invite you to schedule a complimentary discovery session via the link below. Let's find out what you need to move forward.
Cheers to progress!
-Arica
